About Us

Our Origin Story

In 2022, there was a driven and passionate young entrepreneur named Christopher Jones, a former athlete with a heart for sports and a vision to empower athletes like himself. Kikstarterz's journey began when he stumbled upon an inspiring opportunity – the chance to acquire an online platform that had caught his attention while building it as a software engineer.

It all started with a serendipitous encounter. Christopher had a successful branding and software development consulting business, and during one of his ventures, he met an old client who owned an online service designed for athletes to showcase their talents to coaches. The platform was called Kikstarterz, and it instantly struck a chord with Christopher. The concept of providing a space where young athletes resonated deeply with his own experiences as an athlete.

The Leap of Faith

Driven by his passion for sports and the desire to create a meaningful impact, Christopher took the leap of faith and acquired Kikstarterz. He believed in the untapped potential of the platform and knew that it could be transformed into something extraordinary – a game-changer for aspiring athletes across the globe.

Revamping the Vision

With unwavering determination and a clear vision, Christopher set out to revamp Kikstarterz, infusing it with user-friendly features, cutting-edge technology, and a vibrant community spirit. He knew firsthand the struggles young athletes faced, from finding the right opportunities to connecting with coaches and supporters.

Drawing from his own athletic journey and fueled by the dream of empowering countless young athletes, Christopher is working tirelessly to make Kikstarterz all that it can be. Kikstarterz is blossoming into a dynamic platform that transcends boundaries, where athletes can showcase their diverse talents, connect with like-minded peers, and raise funds to fuel their dreams.

Our Brand Journey: From Kikstarterz to Slytwork

Our brand’s evolution has always been about aligning with the vision of empowering athletes to own their journey and build their brand. We started as Kikstarterz in early 2022, focused on giving athletes a space to showcase their talent and connect with opportunities. As we grew, we realized our message needed to be stronger and more aligned with the mindset of self-driven athletes. In May 2024, we rebranded to YVY (You vs You), embodying the idea of competing against yourself and pushing your limits.

However, during our growth as YVY, we encountered a challenge that pushed us to rethink our brand identity once again. In August 2024, we received a cease and desist letter from a local business claiming that YVY was too similar to their brand name. This unexpected hurdle ultimately led us to embrace a name that better reflects who we are and what we stand for.

Enter Slytwork—the brand that captures the relentless grind every athlete knows. Officially launching in August 2024, Slytwork represents the concept of putting in the work behind the scenes so that when it’s time to perform, it looks like “slight work.” This brand identity speaks directly to the drive, resilience, and ambition of the athletes we serve.

This double rebranding reflects our commitment to staying true to the athletes we represent while continuously evolving to better deliver value. Our journey is a testament to growth and adaptability, and Slytwork is the brand that will carry us forward into the future.

Our Vision for the Future

As word spreads, we will become a beacon of hope for athletes worldwide. Coaches will marvel at the talents displayed by young athletes, and supporters will be able to rally behind the passion and dedication of these rising stars.

Welcome to the elite community for athletes driven to build their brand. #StayDope